It was the most prestigious talk I had ever given.

Fifty-five CEOs, all of them doing over $3M in revenue.

The community? One of the most elite masterminds, SaaS Academy, founded by the impressive Dan Martell. (If you haven’t read Buy Back Your Time, you absolutely need to.)

This talk had to go right. It was my one shot, and I didn’t want to blow it.

So I prepared for weeks and weeks with the plan of giving them everything that I had, and more.

And just when I thought it was going well…one CEO shouted: ​
“Slow down Josh, you’re going too fast!”

I totally froze. I was so embarassed.

Now to be fair…he wasn’t wrong.

That same week, I delivered an Excel training at a company and the feedback came back unanimous: overwhelming, hard to follow.

I was even getting comments on Youtube saying the same about that week's video 😂

It’s been one of my biggest lessons of the year: more doesn’t always mean better.

Often, the greatest value comes from doing less—and doing it really really well.

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I’m a total dreamer…always chasing more.

I dream of:

• More wealth – building a $10M net worth so I can invest it and live off the passive returns.
• More health – no disease, no aches, mental health as strong as physical health
• More connection – with friends, family, and people in my network

If you haven’t noticed the pattern:

MORE = GOOD 👍

Until it’s not.

Let me explain.

Every week I go out alone for all-you-can-eat sushi. It’s my special me time 😌

I order pieces…rolls…soups…I really give them a good run for my money.

And for about 30 minutes, it’s heaven.

But 4 rolls and 20 pieces later…my stomach starts to hurt.

And if I keep eating past that point, it’s no longer pleasure—it’s pain. In fact, it feels like torture.

Think about that: one second I’m craving my favorite food, the next second I’m begging to stop.

That’s because everything in life has a capacity.

Once you cross it, more doesn’t help—it harms.

Economists call this marginal utility: every additional unit brings less benefit than the one before.

But this goes way beyond economics.

In today’s world, more doesn’t just lose its value—

It becomes overwhelming.

More metrics. More items on your to-do list,

More meetings.

More opinions.

We’re in the AI era, and our problem is no longer scarcity. It’s overload.

The challenge isn’t getting more.

It’s curating.

It’s focusing.

It’s learning to do less—so it actually matters more.

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Here are 3 ways that you can start getting more by doing less:

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1. Financial storytelling

Don’t send someone a spreadsheet that looks like this 👇

It overwhelms.

Instead, talk about the key metrics. Zoom in only where necessary

Clarity > Volume.

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2. Constructive feedback

Being a good manager isn’t easy. It’s not about dumping 10 things you want someone to improve.

Pick 2–3 big ones for the quarter. Stick with them. Go deep.

That’s how people grow—by focusing on a few things that really move the needle, not juggling a laundry list.

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3. Schedule breaks

So far we’ve talked about ways to avoid overwhelming those around you.

Even more important is to prevent you from overwhelming yourself.

Last year, one of my biggest lessons was this: manage your energy before you manage your calendar.

If you sleep 8 hours, you’re awake for 16. But you can’t be “on” for 16 hours straight.

Most professionals can only stay sharp for about 90 minutes at a time. So build in 30-minute breaks for light, non-demanding tasks.

It’s the pause that gives you the power for the next block of focused work.

I still cringe when I think back to that talk. It was painful to fall short of what I hoped for.

But I shouldn’t be too hard on myself. I still landed two clients, built credibility, and learned a lesson I’ll carry for the rest of my career: less is more.

And my hope is that you don’t have to learn that lesson the hard way.

Let this story save you a few stumbles.

Have a great, simple, and light weekend.

Till next time,
Josh